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Welcome to 11|17: How gymnastics gym owners can scale and profit

Hi! Thanks for stopping by my new endeavor. I'm Lena, owner of 11 Seventeen Consulting

and our soon to be released new project PlanSport Pro (an app designed for coaches with gym owners in mind, more on that later).

If you don't know that much about me, here it is. I was a level 10 Rhythmic Gymnast, daughter of gym owners, former Executive Director of three gyms in Southern California and lover of the sport. In 2021, after the birth of my son, my husband and I decided to leave for Europe and made our way to Portugal. We love it here, but I missed the gym. So I did the only thing I knew to do, create an online business geared towards gym owners just like you.

In my 15 years at Monarchs Gymnastics & Parkour we grew and grew and grew again. It was exciting, exhilarating and exhausting...probably much like you are feeling now. As Executive Director I systemized everything, much to the owners' initial skepticism. But that systemization is what allowed us to expand exponentially. We went from one gym to two, two gyms to adding a parkour gym, to adding a mobile program, to taking over nearby parks and recreation programs to beating out our competitors in scale and profit.

I love profit. Don't you? I also love free time. How about you? I always made a joke in managers meetings that I do not want to be responsible for choosing the color pink for paper. I love when my staff is empowered, I love it more when they empower their supporting staff. How do we get there? How gymnastics gym owners can scale and profit is something that requires a process, it doesn't happen overnight. But systems. Systems is what moves us forward.

Do you have systems in place? If you need help, please start with my FREE resources, sign up for my newsletter and get in touch. Watch your business turn around in no time.

So what are we doing here at 11|17 Consulting? We are simplifying your life as a gym owner with free and paid resources that you can't find anywhere else. I've created them for me, and now I am sharing them with you!

  • Free Resources for gym owners

    • Ebook

    • Payroll Calculator

    • Marketing Calendar

    • Posters

    • and so much more

  • Paid Resources

    • Lesson Plans for all your programs

      • Girls, Boys, Preschool, Tumbling, Ninja, Parkour, Cheer, Mobile, Birthdays and more!

    • Courses

    • HR

  • PlanSport Pro

    • An app made just for you, the gym owner, I built it with every program you have or don't yet have in one portal.

I can't wait to meet you!


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