National Gymnastics Day is just around the corner—Saturday, September 21st—and it’s the perfect opportunity to celebrate this incredible sport while driving new clients to your gym! 🏅 I love helping gyms like yours grow, so I put together 4 action-packed ways to make the most of this special day and increase enrollment in the process.
Check out these ideas to help promote gymnastics, engage your current members, and welcome new faces through your doors:
1) Host an Open House with Stations, Games, and Relays 🎉
One of the best ways to showcase the fun and excitement of gymnastics is by hosting an open house. Set up stations with skill challenges, games, and relays that let kids and parents experience the thrill of gymnastics firsthand! This gives potential clients a sneak peek into what your classes offer and highlights the supportive, fun environment you provide.
💡 Bonus Tip: Offer an exclusive discount for same-day sign-ups at your event! A special deal like 10-15% off their first month of classes can make the decision to enroll even easier.
2) “Bring a Friend” Week with a Dynamic Duo Theme 🤸♀️🤸♂️
To keep the momentum going after National Gymnastics Day, launch a "Bring a Friend" week! Encourage your current students to bring their best friend to class, doubling the fun and introducing potential new students to your programs. Make the week extra exciting by giving it a theme “Dynamic Duo” - where students can partner up with their friend for special activities, games, and challenges.
💡 Bonus Tip: Offer referral incentives! If a student’s friend signs up after participating in the week, give both the student and the new enrollee a special gift, like a discount or a cool gym item.
Need help with lesson plans for “Dynamic Duo”? Let me know you would like a free 30 Day Trial of PlanSport Pro and I’ll send you access today.
3) Social Media Giveaway to Boost Engagement 📱🎁
Nothing creates a buzz like a good giveaway! To celebrate National Gymnastics Day, run a social media giveaway with a fun prize like a new leotard, free open gym passes, or a pro shop item. Use this opportunity to encourage your followers to like, share, and tag friends on your posts for a chance to win. This will increase your gym’s visibility and help you reach new potential clients through your community.
💡 Bonus Tip: Ask participants to follow your account, tag a friend, and comment with their favorite gymnastics skill or why they love your gym. It’s a great way to build engagement and promote the fun atmosphere of your gym!
4) Host a Special Parents’ Night Out 🌙💫
Keep the National Gymnastics Day celebrations going by hosting a Parents' Night Out in the weeks following. Make it a night filled with gymnastics-themed games, activities, and fun challenges, allowing parents to drop off their kids for an evening of fun while they get a night to themselves! This can also serve as a great introduction to your gym for new families and give current students another chance to bring friends along.
💡 Bonus Tip: Offer a discounted enrollment or class package for parents who sign up during or after this event. The excitement from National Gymnastics Day will still be fresh, making it the perfect time to capture new interest!
National Gymnastics Day is an amazing way to celebrate this awesome sport and build your gym community. With these action items, you’ll have plenty of ways to keep your current students excited and bring new faces through the door! Let’s celebrate big and make this year’s National Gymnastics Day one to remember. 🎉
Need help planning or promoting these ideas? We’ve got your back—just reply to this email and let’s chat about how Plan Sport Pro can make your life easier!
Let’s make #NGD2024 the best yet!
Happy NGD!
Lena
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