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GYM OWNERS:

DO YOU WANT TO INCREASE 
PROFIT & RETENTION?
 

Discover lessons plans, consultations, and mobile apps that have helped gyms scale and profit

GYMNASTICS - CHEER - DANCE - NINJA - PARKOUR - KARATE - PARKS & RECREATION - AFTERSCHOOL

CONSULTING

I'm happy to help you how much or how little you need. 

 

Free Downloads

One-on-One Coaching Calls

Lesson Plans Curriculum

Online Courses

Free Content on my Socials

Bi-Monthly Newsletter

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LESSON PLANS

Do you use lesson plans in your business? 

You should!

 

Lesson plans are a valuable tool for educators, providing a roadmap for effective teaching, assessment, and continuous improvement in the learning process.

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Our Plug-N-Play solutions will change your business.

COURSES

Sometimes you just need more: more guidance, more information, and more of me. I created these courses specifically for you!

Go at your own pace, go back when you need, get lifetime access. 

See your business expand and transform to what you've always wanted. 

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Choose the right courses for you!

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11 Seventeen Consulting Logo Checkmark

WHY CHOOSE US?

My aim with 11|17 is to be your go-to resource for helping you run your program, gym or center. With a so many resources on this site and on our social media both free and licensed, you'll be able to maximize your programs and enrollment which means maximize your profit!

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Why Choose Us?

With over 20 years of experience running a multi-faceted operation with multiple locations, let me help you grow your offering:

  • Lesson plans that are comprehensive, fun and effective!

  • Consulting services targeted to meet your specific needs.

  • Free downloads that help you organize your business basics.

  • Courses that help guide you in new areas of your business growth. 

Kids Racing

TESTIMONIALS

“I worked with Lena in gym administration for 12 years.  One word I know to be true:  PHENOMENAL! Her love for the sport and respect for children led to her developing pioneering and creative lesson plans, designing and executing incredibly successful marketing strategies and campaigns, thoughtful HR communications, and a comprehensive understanding of running a full-service business.  The only problem would be: TOO MANY IDEAS!”

Regional Director

Toni T.

ABOUT LENA

I'm Lena. You don't know it yet but I'm about to save you a ton of time and money. So here's the deal. I know how tired you are, how busy you are, and how annoying it can be to have zero time. Let me help you! Because I have been you. I operated three gyms, parkour, mobile, and community centers simultaneously for over 20 years. I have lived through every problem, every personality type, every parent request. And you know what? I have amassed an outrageous amount of information, systems, lesson plans, and techniques to simplify your life, give you back your time, and make you more money! 

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So what is 11 Seventeen Consulting? I'm the new kid on the block. Obviously, you've heard of the big boys in the industry but...I'm here to disrupt that. I've sat in the congress lectures. Subscribed to the newsletters. You know what? It was a BIG waste of my time. It gave me nothing tangible. I hate wasting my time. Don't you? Let's stop the theory based presentations and the folders full of "notes" that sit for years on our desk as we schedule make-ups, redo schedules, and clean chalk off the floors. My downloads and courses will change your business and your life.

 

I promise! I guarantee it. 

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I can't wait to hear about your success!

xo,

Lena

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